This article is a review of academic research on the content and effects of sexual information
in advertising (ie, sex in advertising). In addition to covering common types of sexual content …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Researchers have often attempted to answer the question,'Does sex sell?'In this article, we
present a meta-analysis of studies that used an experiment to test the effect of sexual …

Als wir 2005 mit einem Lehrbuch zur „Werbung in der Medien-und Informationsgesellschaft
“den Versuch wagten, eine kommunikationswissenschaftliche Einführung zu geben, zeigte …

This study draws on differences between men and women's attitudes about sex, either as an
end in itself (men) or as inextricably linked to relationship commitment (women) to …

Content analysis is used to evaluate portrayals of women and men in United States
magazine advertisements over a 50-year period, 1950 through 2000. We examine 7,912 …

This research investigates differences and similarities between men and women in their
spontaneous reactions to gratuitous sexual appeals in advertising. Earlier research …

Critics worldwide denounce objectification in advertising and blame media imperialism for
disseminating overt, Westernized sexuality. Yet, advertising practitioners believe that sex …

This investigation attempts to assess quantitatively past studies on advertising-appeal
differences and scale them on a common metric. On the basis of a large and unique dataset …