Corporate communication through social networks: The identification of the key dimensions for dialogic communication
Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …
They enable organizations to engage in symmetric dialogic communications with …
A systematic analysis of research applying 'principles of dialogic communication'to organizational websites, blogs, and social media: Implications for theory and …
JG Wirtz, TM Zimbres - Journal of public relations research, 2018 - Taylor & Francis
The purpose of this study was to analyze peer-reviewed research that applied principles of
dialogic communication to organizational websites, blogs, and social media. We identified …
dialogic communication to organizational websites, blogs, and social media. We identified …
Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities
Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …
The social strategy cone: Towards a framework for evaluating social media strategies
Social media is growing rapidly. Providing both risks and opportunities for organizations as it
does. The social strategy cone is developed for evaluating social media strategies. This …
does. The social strategy cone is developed for evaluating social media strategies. This …
Data-driven sustainable supply chain management performance: A hierarchical structure assessment under uncertainties
This study contributes to the literature by assessing data-driven sustainable supply chain
management performance in a hierarchical structure under uncertainties. Sustainable …
management performance in a hierarchical structure under uncertainties. Sustainable …
Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises
This study examines how entrepreneurial orientation (EO) works through firm managers'
perceived contribution of social media (CSM) and influences crowdfunding success in the …
perceived contribution of social media (CSM) and influences crowdfunding success in the …
Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
Existing research support the importance of social media marketing in building brand equity
and creating communities around the brand. Still, the questions of what kind and what level …
and creating communities around the brand. Still, the questions of what kind and what level …
CSR communication strategies and stakeholder engagement of upscale hotels in social media
D Kucukusta, M Perelygina, WS Lam - International journal of …, 2019 - emerald.com
Purpose The purpose of this study is to investigate how hotels practice corporate social
responsibility (CSR) communication through social media, including which content type and …
responsibility (CSR) communication through social media, including which content type and …
An overview of new media research in public relations journals from 1981 to 2014
S Duhé - Public relations review, 2015 - Elsevier
A 34-year review of communication technology research published in six public relations
journals reveals applications and perceptions studies far outnumber investigations focused …
journals reveals applications and perceptions studies far outnumber investigations focused …
Use of social networks as a CSR communication tool
FJ Cortado, R Chalmeta - Cogent business & management, 2016 - Taylor & Francis
The aim of this paper is to analyse the use of online social networks as a tool for Corporate
Social Responsibility (CSR) communication and management. To this end, an analysis was …
Social Responsibility (CSR) communication and management. To this end, an analysis was …