The growing recognition of sustainable supply chain practices is indisputable. Nevertheless, consumer skepticism regarding the credibility of product sustainability information, which …
KA Stadlthanner, L Andreu, X Font… - Corporate …, 2022 - emerald.com
Purpose This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility …
N Bhalla, Y Kim - International Journal of Strategic Communication, 2023 - Taylor & Francis
ABSTRACT In 2018, India scrapped Section 377 of the Penal Code to decriminalize homosexuality in the state. This study examines the impact of different levels of lesbian, gay …
S Choi, I Kim, JJ Kim, J Hwang - Current Issues in Tourism, 2024 - Taylor & Francis
Although corporate social responsibility (CSR) has been instrumental in achieving corporation's competitive advantage, this is not the case for casinos. This study examines …
Brand symbolism, which stems from the vitality of the brand and feeds self-symbolism and social symbolism, has become an increasingly important strategy for firms to enhance …
M Pittman, G Read - Journal of Sustainable Marketing, 2024 - luminousinsights.net
ABSTRACT CSR efforts by established legacy brands are often seen as inauthentic. What can brands do to genuinely engage in corporate social responsibility (CSR) efforts? This …
Introduction: Since the introduction of the Sustainable Development Goals (SDGs), sustainable development and Corporate Social Responsibility (CSR) are one of the main …
E Simões, JG de Sousa, MJ Fonseca… - Comunicação Mídia e …, 2023 - revistacmc.espm.br
O objetivo deste estudo foi o de analisar a perceção e atitude dos consumidores relativamente à publicidade baseada em mensagens inclusivas. Analisaram-se quatro …
Introduction: Since the introduction of the Sustainable Development Goals (SDGs), sustainable development and Corporate Social Responsibility (CSR) are one of the main …