[HTML][HTML] Sustainability of biodegradable plastics: New problem or solution to solve the global plastic pollution?
Plastic usage is increasing the number of pollutants in the environment. Plastic particles and
other plastic-based pollutants are found in our environment and food chain, posing a threat …
other plastic-based pollutants are found in our environment and food chain, posing a threat …
A systematic literature review on the enablers of green marketing adoption: Consumer perspective
As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …
organizations, it is becoming essential to understand the consumers green marketing …
Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy
Purpose Nowadays, understanding green consumers has become very critical given its
implications for marketers to understand and communicate green purchase patterns on the …
implications for marketers to understand and communicate green purchase patterns on the …
[HTML][HTML] How environmental concerns influence consumers' anticipated emotions towards sustainable consumption: The moderating role of regulatory focus
DK Maduku - Journal of Retailing and Consumer Services, 2024 - Elsevier
Consumers' concerns about environmental degradation and its impact on themselves,
others, and living organisms are well-documented. However, research has yet to examine …
others, and living organisms are well-documented. However, research has yet to examine …
Effect of consumption values on consumer behavior: a Meta-analysis
Purpose The purpose of this study is to clarify the findings and criticisms in the extant
literature concerning the theory of consumption values (TCV) by conducting a meta-analysis …
literature concerning the theory of consumption values (TCV) by conducting a meta-analysis …
Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products
SY Ewe, F Tjiptono - Young Consumers, 2023 - emerald.com
Purpose This study aims to investigate the influence of brand familiarity, consumer green
consciousness (GC) and chronic regulatory focus on consumer attitudes, buying intentions …
consciousness (GC) and chronic regulatory focus on consumer attitudes, buying intentions …
The influence of promotion mode of green products on sharing intention
S Liang, Y Chu, M Zhang, Y Chang, Y Yan, L He… - Journal of Cleaner …, 2022 - Elsevier
Limited-time promotions and limited-quantity promotions are two kinds of promotion modes
commonly used by marketers. Previous studies on limited-time promotions and limited …
commonly used by marketers. Previous studies on limited-time promotions and limited …
The antecedents of green consumer behavior the mediating role of brand image in the cosmetic industry
In today's world, the demand for cosmetic products is increasing at a faster rate than before,
and companies have begun to manufacture cosmetic products to cater to the needs of local …
and companies have begun to manufacture cosmetic products to cater to the needs of local …
[PDF][PDF] Effects of Celebrity Endorsement, Promotional activities, Packaging of products, and Brand image, on Green Consumer buying behavior
Corresponding Author Email: Muhammad. waqas@ lbs. uol. edu. pk Cite this paper: Waqas,
M. Qalati, SA Hafeez, S. Rana, LT & Farhan, SM (2020). Effects of celebrity endorement …
M. Qalati, SA Hafeez, S. Rana, LT & Farhan, SM (2020). Effects of celebrity endorement …
Keep degrowth or go rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption
Considering that the growth model that dominates across the world is unsustainable, an
increasing trend of publications indicates that transformative social change toward a …
increasing trend of publications indicates that transformative social change toward a …