This paper offers the first case study of the marketing of cod liver oil in Sweden (1920–1930),
following the discovery of vitamins A and D. Drawing upon a large dataset of cod liver oil …

Mothers are understandably concerned about protecting the well-being of their offspring in
every way possible, including providing oral dietary supplements (DSs). Up to now, there …

This chapter examines the marketing techniques of children's supplements and explores
what a critical communications perspective can bring to an understanding of this lucrative …

Online purchase of health supplements (HS) and traditional and complementary medicine
(T&CM) is becoming more popular among the general public. However, how does public …

This study examined 3218 advertisements from the two parenting magazines with highest
circulation in the United States. The authors compared each advertisement for a product for …

Background: In the United States, skin cancer is the most commonly diagnosed cancer, with
an estimated 5 million people treated per year and annual medical treatment expenditures …

Introdução: A publicidade televisiva de medicamentos não sujeitos a receita média
(MNSRM) e suplementos alimentares (SA) é uma forma de comunicação em saúde comum …

Retail sales of over the counter (OTC) medications have risen steadily over the years;
however, these products are not without potential risk. The aim of this study was to describe …

This major research project (MRP) explores the semiotics of health supplement marketing
on Instagram. Specifically, this MRP examines the visual social media marketing techniques …

Prohibited performance enhancing drugs (PPD) are nutritional supplements which are
prohibited from use during competition and training. UK anti-doping projects ensures that …