This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Communication and promotion decisions are a fundamental part of retailer customer
experience management strategy. In this review paper, we address two key questions from a …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

This paper develops and estimates a model for understanding the causes of research
shopping, and investigates potential strategies for managing it. The research-shopper …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

The field of retailing has experienced significant changes in recent years. In this article, we
review articles published in Journal of Retailing over the 2002–2007 time span, classified …

The purpose of this paper is to develop and test a comprehensive model of customer trust in
a retail service setting. Three levels of the customer‐to‐store relationship are simultaneously …

The growth of the e-commerce sector has highlighted the importance of shipping fees. We
empirically study the effects of shipping fees and marketing activities on customer …

Group buying, which provides daily discounts for various services and products, is a new
form of marketing that has attracted the attention of both practitioners and academic …

Sales promotions are a marketing tool for manufacturers as well as for retailers.
Manufacturers use them to increase sales to retailers (trade promotions) and consumers …