The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …

The purpose of this study is to examine the antecedents and outcomes of consumer
experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX …

Social media has become an integral part of our lives because of its popularity among users.
However, the dissemination of fake information has been a significant issue for marketers …

The banking sector has been considered as one of the primary adopters of Information and
Communications Technologies. Especially during the last years, they have invested a lot …

The study's objective is to investigate factors that contribute to user acceptance and the
actual use of mobile apps in the online service. The UTAUT and ETAM models were used in …

Preserving brand identity is a major challenge faced by B2B brand managers. This study
makes a unique contribution by investigating how to protect brand identity in the B2B context …

Purpose This research set out to investigate the quality service and self-determination theory
(SDT) that contributes to the continuance usage of m-banking. Design/methodology …

Purpose This study aims at identifying critical success factors of a sustainable mobile
banking application using text mining approach. Design/methodology/approach A total of …

Barriers to bank customers’ intention to fully adopt digital payment methods | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

This research investigates the role of interactivity and service quality toward customer
engagement (ie, co-developing, influencing, augmenting, mobilizing) in the context of …