Does age matter? Using neuroscience approaches to understand consumers' behavior towards purchasing the sustainable product online
MC Chiang, C Yen, HL Chen - Sustainability, 2022 - mdpi.com
In recent years, online shopping platforms have displayed more sustainable products to
attract consumer attention. Understanding the effect of age on online shopping patterns can …
attract consumer attention. Understanding the effect of age on online shopping patterns can …
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Purpose Marketing research mainly uses self-reported method to record respondents'
perceptions of creativity, and while self-reported method has its own merits, there exists …
perceptions of creativity, and while self-reported method has its own merits, there exists …
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
Marketers today are increasingly using storytelling to engage their audiences. However, the
design of narrative visuals is often inspired by a text-centric understanding of narratives …
design of narrative visuals is often inspired by a text-centric understanding of narratives …
Influence of dynamic content on visual attention during video advertisements
Purpose Dynamic advertising, including television and online video ads, demands new
theory and tools developed to understand attention to moving stimuli. The purpose of this …
theory and tools developed to understand attention to moving stimuli. The purpose of this …
Contributions to attention based marketing: Foundations, insights, and challenges
This special issue compiles a set of cutting-edge articles that use eye tracking methodology
to address unresolved problems in Attention Based Marketing (ABM). Understanding …
to address unresolved problems in Attention Based Marketing (ABM). Understanding …
How visual aesthetics and calorie density predict food image popularity on instagram: a computer vision analysis
Social media have become an important source where people are exposed to visual
representations of foods. This study aims to understand what content factors contribute to the …
representations of foods. This study aims to understand what content factors contribute to the …
“Now You See Me”: the attention-grabbing effect of product similarity and proximity in online shopping
While past research has extensively investigated how a specific product attracts attention,
little is known about how the display of other products in the same visual field affects the …
little is known about how the display of other products in the same visual field affects the …
The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers' Sustainable Awareness
The COVID-19 pandemic started toward the end of 2019 and social distancing requirements
imposed worldwide led to the rapid growth of online shopping, adversely impacted the …
imposed worldwide led to the rapid growth of online shopping, adversely impacted the …
Attention to social media ads: The role of consumer recommendations and smartphones
Despite the increasing presence of advertising on social media, research looking into the
relative effects of social media ads is limited and highly dependent on either self-report or …
relative effects of social media ads is limited and highly dependent on either self-report or …
Mitigating the vampire effect of using celebrity in advertising: An eye-tracking approach
While marketing literature evidences celebrities and other well-known personalities as
effective brand endorsers, practitioners are troubled by the potential for such famous …
effective brand endorsers, practitioners are troubled by the potential for such famous …