During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers
specializing in religiosity and spiritual consumption, using examples from their own …

Studies on affect and affective atmospheres have been a topic of increasing interest in
marketing, particularly in the management of consumption and retail spaces where service …

This paper brings a critical awareness to the interrelations between epistemic injustice and
knowledge hierarchies, through an insufficient attention to the Other as epistemically …

The notion of the identity project fosters a persistent emphasis on consumer goals and plans
and has dominated many interpretations of consumers undergoing transformation. This …

How does one use one's body in qualitative research? Poetic meditation is a technique that
offers to enhance researchers' sensory capacities and embodied practices in research. By …

Purpose This study aims to think critically about collaborative working through the practical
application of an ethics of care approach. The authors address the following research …

This paper explores the potential of Slam poetry to serve as a transformative and
emancipatory pedagogic tool for marketing education. An under-researched style of poetry …

Cities play a pivotal role in progressing cultural tourism, embracing everyday life, where
particular cityscapes afford a diversity of cultural practices. The ethnographic storying of two …

We explore the relationship between placeways and public art in the case of ephemeral
architecture entitled “Temple,” installed in Northern Ireland in 2015. Synthesizing our own …

Meaning-making is the central focus of all ethnographic writing. However, a methodical
approach to mean-ing-making remains under-represented in literature and it is undermined …