This paper focuses on five-star hotels in Jordan to investigate the impact of influencer
marketing on overall brand equity. The mediating role played by brand awareness and …

Penelitian ini bertujuan untuk mengetahui peranan ingredients, influencer review dan live
streaming marketing terhadap minat beli konsumen pada produk skincare varian mugwort …

The rapid growth of social media platforms has revolutionized marketing communications,
and the recent trend of how people use social media led to the inception of the term" …

Purpose The study aims to identify critical factors that influence football fans' support of their
favorite team by examining the impact of social responsibility, brand credibility and team …

This study provides valuable insights into the impact of social media influencers (SMIs) on
consumer shopping behavior through the lens of social influence theory. It focuses on the …

A substantial growth of using social media is the new marketing trend in last few years.
Influencers are now recognized as new micro-celebrities. So that, marketing professionals …

This study discusses the influence of billboard advertising and social media on brand
awareness is a literature review scientific article. The purpose of writing this article is to build …

Social media has completely altered how businesses engage with their customers. Social
media influencers have become an essential marketing tool for many industries. The …

This study aims to analyze the influence of product quality and influencers on consumer trust
and its impact on purchase intention. Data was collected through a quantitative approach …

There are more than 64 million social media influencer accounts as of June 2023, evidence
influencers are not a passing trend (trendHERO, 2023). Influencers have shifted the way …