This paper offers an integrative conceptual framework to posit brand activism (BA) as an
organisation-driven phenomenon pertaining to the strategic marketing field. It is reasoned …

This systematic literature review (SLR) seeks to foster the presence of feminism and
women's diversity in advertising through a systematic, transparent, and rigorous framework …

Purpose Given the extensive evidence of femvertising's positive effects in Western cultures,
this paper aims to investigate how femvertising may influence customers' perceptions and …

Menstruation is an embodied experience that influences menstruators' perceptions of the
self and body. The stigma surrounding menstruation and its negative representation in …

Femvertising, a progressive advertising approach, combines product promotion with
empowering messages for women. Recent trends, especially in feminine hygiene, have …

Stigma-leveraging and stigma-disrupting messages are commonly used to promote
stigmatized products. However, the relative effectiveness (persuasiveness) of these two …

This article analyses the emergence of the discourse of period poverty in UK news media
across a two-year period. Using thematic analysis and discourse analysis, I analyse three …

Menstruation is a biological process experienced by up to 800 million people on any given
day. Historically, menstruation has been studied from the female perspective. However, it …

Menstrual products have long shaped how women manage their menstruating bodies and
how menstruation is socially constructed. Historically, these products have simultaneously …

Menstrual product brands are increasingly relying on social justice messaging. Whereas
previous studies have discussed the proliferation of harmful menstrual stereotypes through …