The internationally focused Dictionary of Museology reflects the diversity of cultural and
disciplinary approaches to theory and practice in the museum field today. The museum …

In their study of consumer profiles over the past 20 years, Cova and Cova (2009) identify first
the individualistic consumer of the early 1990s, then the hedonistic consumer around the …

4.1 Abstract Situational Map: Ordered Version 66 4.2 Ordered Situational Map “Funding
Cuts Negotiations,” Speech of the Councilor of Finance and Vice Mayor 69 4.3 Ordered …

This paper investigates the contribution of marketing research to cultural heritage
conservation and sustainability, based on the assumption that the comprehension of the …

On ne peut plus aujourd'hui considérer le fan comme un simple consommateur culturel. La
pluralité de ses régimes d'engagement (fan-clubs, street teams, communautés numériques) …

L'obiettivo del presente volume eBook è quello di comprendere il ruolo della tecnologia
come strumento che concorre al raggiungimento degli obiettivi del museo, creando valore …

Sažetak Digitalization and artificial intelligence are changing modern business
organizations. New technologies help to analyze business environment, track customers …

This article describes an empirical study of the programming strategy of the Forum, a heavily
subsidized" approved stage" in Le Blanc-Mesnil near Paris. The methodology is based on …

Comprendre les freins à la consommation de spectacles vivants à travers la conception
individuelle de l’art | Cairn.info Cairn.info, Matières à réflexion Cairn.info, Matières à réflexion …

This article presents the results of an interdisciplinary research work on the emergence and
impact of virtual technologies on the valorization of cultural experience. After reviewing the …