I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

Why do consumers who profess to be concerned about the environment choose not to buy
greener products more regularly or even at all? This study explores how consumers' …

Although consumers are concerned about their health, obesity statistics suggest that
contextual factors often lead them to choose unhealthy alternatives (ie, vices) rather than …

What political candidates say during their campaign and when they say it are critical to their
success. In three experiments, we show that abstract,“why”-laden appeals are more …

This research examines how consumers' intentions to purchase food change depending on
the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three …

In 4 studies, the authors examined the prediction derived from construal level theory (CLT)
that higher level of perceptual construal would enhance estimated egocentric psychological …

Law attempts to shape human behavior and therefore can benefit from behavioral science.
Psychology and economics can clarify legal concepts like intent and damages, and can …

This paper conceptualizes how consumers perceive innovations at different stages of
technology maturity. The market and technology maturity model (MTMM) combines the …

We show that direct product experiences (eg, product trials) and indirect product
experiences (eg, reading a product description) result in different levels of mental construal …