This study investigated restaurant customers' perceived importance of key factors in
accordance with dining occasions and restaurant segments. Our investigation into …

This article draws on current and classical psychological theories of consumer behavior to
review current findings in the psychology and economics literature on the subjective value of …

The authors investigate the conditions in which price promotions affect pretrial brand
evaluations. A price promotion is theorized to be informative about brand quality when it …

Etailers have been losing market share to brick and mortar retailers that also sell products
online. Two related studies investigate means by which etailers can convey trustworthiness …

The intensity of price discounting by retailers and manufacturers raises important questions
about consumer price judgments. In the extreme, discounting can take the form of frequent …

Purpose–The authors empirically evaluated the effect of price promotions on customer
quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating …

Consumer promotions now account for almost a quarter of the marketing budget of
consumer product companies. 1 From the consumer point of view, this means that …

Purpose–The purpose of this study is to investigate the effects of price discount frames and
price discount levels on consumer perceptions about the quality of the service product, the …

In this article, the author proposes that consumers use the value of a coupon to estimate
price. Study 1 shows that the higher the percentage discount, the higher the perceived price; …

Rapidly changing market conditions and the competitiveness of market players is forcing the
“all what you need one roof retail concept” businesses to look for various tactics to attract as …