The virtual community (VC) delivers an intangible service for social interactivity among its
members. In many instances, social interaction is a key determinant of members' continual …

The purpose of this study is to examine the influence of online experience on trust, purchase
intentions, and word-of-mouth in Malaysian online retail context. Additionally, researchers …

Increased access to the internet and mobile phones has led to an increase in online
shopping. However, online retail penetration is still generally low in Africa. This study …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, kami dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya dari …

The study aimed to examine the direct impact of website design and security on trust and
loyalty, with trust serving as a mediator. The research focused on Generation Z consumers …

This study provides a foundational international investigation into source influence effects of
Internet trustmarks (ie, any licensed third-party mark, logo, picture, or symbol presented in an …

Although small local retailers have been increasingly adopting e-channels, survey-based
studies on this industry sector are relatively rare. This paper examines the effect of an IT …

The internet has changed the way consumers interact with companies. Businesses must
maintain good levels of customer service in a digital world where old strategies may no …

The digitization of the economy is creating difficulties for traditional companies, jeopardizing
the survival of the most resistant to change. With e-commerce platforms, small and micro …

Today, social networks have expanded a lot and a wide range of people are members of
these networks, regardless of social stratification. The functions and services of these …