Green marketing for sustainability business: A bibliometric analysis
Green marketing is a theme of international interest that invites attention among scholars
from multidisciplinary areas. The popularity of green marketing is also acknowledged as a …
from multidisciplinary areas. The popularity of green marketing is also acknowledged as a …
Employee negative reactions to CSR: Corporate hypocrisy and symbolic CSR attributions as serial mediators
E Boğan, BB Dedeoğlu, C Çalışkan… - International Journal of …, 2024 - Elsevier
Although previous hospitality studies investigated the impact of CSR directed at various
stakeholders, these studies have largely overlooked the impact of perceived inconsistent …
stakeholders, these studies have largely overlooked the impact of perceived inconsistent …
From green to indulgence: unpacking the roles of perceived morality and deservingness
W Yu, X Liao, F Cui, M He - Current Psychology, 2025 - Springer
While licensing is a valid way to justify personal indulgence decisions, it is unclear what role
licensing plays in green consumption and subsequent indulgence. The current study aims to …
licensing plays in green consumption and subsequent indulgence. The current study aims to …
Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC)
framework to investigate how green transparency influences green brand loyalty and …
framework to investigate how green transparency influences green brand loyalty and …
Investigating the Relationship between Green Loyalty and Green Behavior on Green Purchase Decisions with the Moderating Effect of Environmental Concerns
The research investigates the effect of Green Loyalty and Green Behaviors on Green
purchasing choices, emphasizing the moderating influence of environmental consciousness …
purchasing choices, emphasizing the moderating influence of environmental consciousness …