Certification aims at ensuring food quality and safety, as well as confirming other beneficial
credence attributes, such as local origin and sustainability. In order to explore the visibility …

The article aims to define the role of the ethnocentric attitude of purchasers in their
integration with offerors through prosumption. It is of a theoretical and empirical nature. For …

The article aims to examine the phenomenon of consumer ethnocentrism on the organic
food market in Poland. A survey was addressed to Polish consumers. The sample consisted …

The goal of this project was to investigate whether consumer ethnocentrism is purely
conscious mechanism based on ideology, as suggested by, or rather is an automatic …

Country of origin and consumer ethnocentrism are evolving constructs as consumers'
perception towards country, state or region changes over time. Understanding consumer …

This introductory chapter provides a literature review on consumer ethnocentrism and
country-of-origin effect with an emphasis on the food market. Both consumer ethnocentrism …

Duži niz godina u literaturi iz oblasti marketinga i ponašanja potrošača aktuelna su
istraživanja koja se bave analizom etnocentričnih potrošačkih tendencija. Interes ka …

This dissertation delves into the examination of sustainable food consumption behaviours
among Generation Z, spanning three distinct national cultures—Ghana, Italy, and Canada …

The case study of EkoŁukta aims to discuss the strategy of a small organic dairy plant
operating in the Polish food market. Its marketing strategy consists in the positioning of its …

Дужи низ година у литератури из области маркетинга и понашања потрошача
актуелна су истраживања која се баве анализом етноцентричних потрошачких …