Marketing scholars have long acknowledged that buyer–supplier relationships (BSRs)
evolve over time. Nevertheless, truly dynamic considerations tend to be confined to the …

Although research continues to debate the future of the marketing concept, practitioners
have taken the lead, appraising customer experience management (CEM) as one of the …

Applying grounded theory, we comprehensively categorize capabilities needed for market-
shaping and synthesize them into a conceptual framework that describes the process and its …

Social media technologies have given rise to influencers who shape the purchasing
behaviors of their followers (peer consumers), thus enabling consumer-initiated social …

Abstract Business-to-business (B2B) practitioners are increasingly interested in capabilities
to holistically manage touchpoints along B2B customer journeys (CJs) to remain …

Transformative tourism experiences are powerful life moments with the capacity to elevate
individuals' well-being. With the rise of transformative tourism and the growing attention to …

The marketing channel literature has paid limited attention to institutional environments that
constrain buyer–supplier exchanges, though such institutions are fundamental determinants …

Purpose The purpose of this study is to explore and identify the privacy concerns of
smartphone app users pertinent to app usage. Design/methodology/approach Adopting a …

Although contractual governance and trust have been regarded as critical factors for
explaining construction project performance, their interplay at different stages of project …

Purpose Search engine optimization (SEO) has long been a key topic in marketing research,
but there are very few studies addressing SEO success and brand equity (BE). Thus, this …