Live streaming commerce has experienced tremendous growth over the past few years.
Although research has increasingly investigated the phenomenon of live streaming as e …

Purpose With the rising concerns of compulsive use of social media, it is important to
understand why users develop such unplanned and irrational behaviors. Leveraging the …

Romantic relationships play an important role in mental and physical health. The initiation
and progression of these relationships may be particularly relevant to college students, as …

Purpose This research examines cultural differences between Thais and Americans in
recipients' attitudes and behaviors throughout all three stages of Sherry's (1983) gift-giving …

In this paper, I draw on identity theories as developed within social psychology in general,
and Positioning Theory in particular, to investigate the discursive strategies that Tunisian …

This study was carried out to unearth the influence of personality traits on technology
acceptance factors and self-enhancement motive, and their subsequent effect in explaining …

The use of social media in relationships can be beneficial or detrimental for relationship
quality depending on the behavior. Although posting photos and sharing one's relationship …

This study examines factors influencing gift sharing on social media. An online survey
gathered data from American adults. It investigates how motivations for social media content …

Social networking site (SNS) usage continues to be an ever-growing phenomenon for young
adults all over world, increasing in social popularity consistently over the past 15 years. In …

With the rapid development of social media, consumers are no longer passive recipients of
Internet content. Consumers are now actively creating UGC (User Generated Contents) …