At the heart of cultivation theory is the premise that stories influence how people understand
the social world, and that most of the stories that are not told to us by friends or family …

Objective YouTube features millions of videos of high risk driving behaviours and negative
consequences of high risk driving (“fails”), such as injuries or deaths. Unfortunately, no …

Purpose: Distracted driving is a growing global epidemic, with adolescent drivers reporting
frequent engagement in distracted driving behaviors. Public health initiatives and legislative …

Objective YouTube is a highly popular social medium that includes over a billion videos
covering a wide range of topics, including high risk driving behaviours. Despite the …

Purpose This paper aims to examine how reckless driving scenes in action movies affect
young male drivers' perception of reckless drivers and proposes a targeted social marketing …

Objectives Past studies have concluded that racing games may induce car drivers' risk-
taking behaviours. Limited research has been conducted to investigate whether such an …

We demonstrate how irresponsible use of social media by users not only compromises them
personally, but also contributes to the dissemination of irresponsible behaviors towards …

Facebook is the most widely used platform across the spectrum of social media, which are
interactive technologies that make it easier to create and share information, ideas, and other …

Objective Speeding is a high-risk behavior that accounts for a significant number of crashes
and fatalities across the globe. Prior research indicates that a relationship exists between …

The portrayal of risk behavior has been a prominent topic of study for both media research in
general and the study of entertainment media specifically. This interest is tied to concerns …