This paper analyzes and critically discusses the state of the art of the trade fair scientific
literature. The study adopts a systematic literature review, performed through a comparison …

Purpose This study proposes a literature review and, based on the findings, the authors
develop a conceptual framework, attempting to explain how technology may influence visitor …

Examines the attendance objectives of Japanese visitors for both a domestic (Japanese)
and offshore (US) trade show, and explores the relationship between a successful trade …

Customer engagement is a buzzword in today's business landscape. It is a key driver of a
firm's long-term success. Marketers overwhelmingly agree that engaged customers are …

Despite the fact that many destinations around the world have invested significant resources
to build large-scale exhibition centers and host exhibitions to gain both economic and non …

Purpose–Although trade shows are a significant part of the B2B communications mix,
academic research in the area is sparse. To successfully manage this medium, a careful …

Purpose–The purpose of this paper is to analyze the need for developing a return on trade
show information (RTSI) index; this index would be used to measure the impact of …

Purpose–Previous studies explored only the direct effect of industry, company and trade
show strategy influence factors on trade show performance and left the intervening …

Purpose: Marketing scholars have joined managers in recognizing the significance of
design in many domains. Superior design can enhance products, communications …

Purpose–The purpose of this paper is to provide an overview of the exhibition industry in
China and to report on an exploratory study of 306 exhibitors and visitors to a trade …