The study is aimed to explore the relationship between the social media influence on
consumers and E-satisfaction (ESAT). A conceptual model is developed and tested using …

This study aims at investigating the effect of both positive and negative electronic word of
mouth (eWOM) on online consumer buying behaviour, customer satisfaction, and customer …

Despite the potential benefits of social media marketing (SMM) to improve customer
relationships, some small business leaders lack SMM strategies to improve customer …

Korelasyonel araştırmalarla değişkenler arasındaki ilişkiyi gösterebilmek mümkün olmakla
birlikte bu ilişki nedensel değildir. Deneysel araştırmalar ise değişkenler arasındaki neden …

Amaç-Bu çalışmanın amacı, dijital medya platformları için dijital pazarlamanın ve elektronik
ağızdan pazarlamanın marka popülerliği üzerindeki etkisini ve bu popülerlik etkisinin …

Some nonprofit organization (NPO) leaders lack communication strategies to improve
fundraising revenues and ensure financial sustainability. Failure to obtain the funds …

Share-in-jar skincare products come up with a relatively high level of uncertainty as sales
are commonly only made online, thus making it impossible for consumers to ascertain the …

The purpose of this study is not only to examine the role of a user's perceived past negative
experience in trust in social commerce, but is also to probe the moderating effects of social …

This study examined the roles of news content features, motives, and social network
closeness in organizational news sharing (ONS) on social networking sites (SNS). This …

A evolução da Internet e das redes sociais tem vindo a provocar alterações na forma como
se comunica, interage e influencia outros indivíduos, pois, é nas redes sociais que é …