Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA
measurement was first employed in consumer research in 1979 but has been scarcely used …

Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

This study provides an assessment of methods used in existing tourism research to measure
emotion and discusses the potential for use of psychophysiological methods such as electro …

Pictures and film clips are widely used and accepted stimuli to elicit emotions. Based on
theoretical arguments it is often assumed that the emotional effects of films exceed those of …

The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

Until now, neuromarketing studies have usually been aimed at assessing the predictive
value of psychophysiological measures gathered while watching a marketing message …

In an environment of extreme competition, it is essential to have a differentiated brand that
adds value to consumer communications through packaging. Neuroscience research …

Heart rate variability is a promising physiological measurement that accesses
psychophysiological variations in response to a marketing stimulus. While its application …

The present study examined if the traits need to belong (NTB) and rejection sensitivity (RS)
differentially moderate the impact of experimentally manipulated social exclusion on stress …

We investigated whether well-known neural markers of selective attention to motivationally-
relevant stimuli were modulated by variations in subjective preference towards consumer …