The relationship between sport and entrepreneurship is an emerging but constantly evolving
research field, especially in recent years. This is an extremely important topic considering its …

Research can be a challenging but rewarding activity. All degree-level students studying
sport, and all effective professionals working in the sport sector need to have a sound …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Sponsorship of sports, arts or events can be a powerful form of marketing communication for
businesses and organizations. This new edition of Sponsorship in Marketing introduces the …

This paper examines the dynamic processes of person branding by conducting an inductive
analysis of two case studies of acclaimed athletes: David Beckham and Ryan Giggs …

Traditional theories in sport marketing limit the context of the sport experience to firm–
customer encounters or the consumer's individual sphere of practices and processes. Our …

Purpose–The purpose of this paper is to present a moderated model of sport tourism as an
economic development generator from a destination marketing perspective. The model …

The purpose of this study was to develop the Scale of Market Demand to assess general
market demand factors affecting the consumption of professional team sports, which was …

The principles and tools of Sports Marketing represent the essential knowledge sports
marketers require to a sports club develop strategies of events, matches and activities …

Background To investigate the alcohol, gambling, and unhealthy food marketing strategies
during a nationally televised, free to air, sporting series in Australia. Methods/approach …