Purpose The purpose of this study is to use a multi-methodological approach to investigate
how puns in texts and pictorial elements comprising human figures influence viewer …

The world witnessed a technological revolution that affected all sectors, and the financial
sector was not far from that development, as this contributed to the production of a set of …

When it comes to planning successful public relations activities that leave lasting marks, it is
very important to influence both the hearts and minds of the individuals who make up the …

A doktori képzésem során témámnak a televíziós hirdetések neurotudományos kutatását
jelöltem ki, ami a neuromarketing egyik alap, reklámhatékonyság elméleti-és gyakorlati …

Resumen Menu engineering is a management and marketing strategy that allows to analyze
the profitability of a restaurant. Within the engineering many topics are covered and one of …