Selection is superior to scale: determining brand loyalty highly correlated to market share
T Kato, N Takenaka, R Ito, K Nishiguchi - Journal of Marketing Analytics, 2023 - Springer
Despite the extensive research on loyalty, academic discussions on simple and effective
loyalty indices are surprisingly scarce. One of the few suggestions for loyalty indices is the …
loyalty indices are surprisingly scarce. One of the few suggestions for loyalty indices is the …
Inclusion of brand in self predicts future use
BJ Ross, RB Stein, ML Slepian, A Sin… - Journal of Marketing …, 2024 - Springer
Predicting future consumer behavior is a core objective of marketing research. However, it is
an elusive target, typically measured by highly imperfect proxies. Here, we test a measure …
an elusive target, typically measured by highly imperfect proxies. Here, we test a measure …
Automated intelligent device for managing electronic meter tests for calibration using artificial intelligence techniques
MM do Nascimento, MS Gomes… - Revista de Gestão e …, 2024 - ojs.revistagesec.org.br
This article deals with the development of an intelligent calibration device for three-phase
electricity meters (semi-automatic) that complies with INMETRO and ANNEL calibration …
electricity meters (semi-automatic) that complies with INMETRO and ANNEL calibration …
Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
T Kato - Digital Marketing & eCommerce Conference, 2023 - Springer
In marketing surveys, the question order bias and response order bias are known from the
viewpoint of order, while the response scale bias and central tendency bias are known from …
viewpoint of order, while the response scale bias and central tendency bias are known from …
Check for updates Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
T Kato - Advances in Digital Marketing and eCommerce: Fourth …, 2023 - books.google.com
In marketing surveys, the question order bias and response order bias are known from the
viewpoint of order, while the response scale bias and central tendency bias are known from …
viewpoint of order, while the response scale bias and central tendency bias are known from …