Despite the numerous studies on sensory marketing, research that holistically reviews
through bibliometric and cluster analysis the ensuing knowledge about this topic remains …

The sensory experience is the initial step in creating memorable dining experiences for
consumers in traditional restaurants. However, the question remains as to how managers …

Purpose The study investigates service quality in developing customer loyalty in Ghana's
auto detailing industry. The study also examines how customer satisfaction and service …

The concept of service failure and service recovery have been largely addressed in the
literature. The aim of this study is to examine the relationship between perceived justice …

Purpose This paper investigated the impact of firms' service recovery efforts on consumers'
desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally, this …

Sensory marketing is advantageous because it can help reduce the amount invested to yield
such a high effect. However, the existing literature in this area is limited to services …

Banyaknya perusahaan marketplace di Indonesia, membuat adanya tingkat persaingan
antar perusahaan ikut meningkat. Oleh karena itu, perusahaan perlu meningkatkan faktor …

This study examines the influence of student perceptions on their e-wallet use, focusing on
the mediating role of satisfaction. A quantitative approach using a self-administered online …

People are eating differently now; they like quick and easy meals. Only in Indonesia are
there a lot of fast food restaurants. One of the main fast food chains that has market …

La presente revisión sistemática tuvo como objetivo principal actualizar los estudios
mediante una revisión sistemática en base a la contextualización sobre las estrategias del …