[HTML][HTML] Digital transformation: A review and research agenda
The ongoing and ubiquitous digital transformation challenges the raison d'être of firms and
forces managers to rethink business strategies and operations and academics to reconsider …
forces managers to rethink business strategies and operations and academics to reconsider …
Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review
V Gooljar, T Issa, S Hardin-Ramanan, B Abu-Salih - Journal of Big Data, 2024 - Springer
The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …
An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce
C Wang, SF Ahmad, AYABA Ayassrah, EM Awwad… - Heliyon, 2023 - cell.com
Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the
past decades. Its fast growth has changed the way consumers do online shopping. Using …
past decades. Its fast growth has changed the way consumers do online shopping. Using …
The importance of online customer reviews characteristics on remanufactured product sales: Evidence from the mobile phone market on Amazon. com
M Zhai, X Wang, X Zhao - Journal of Retailing and Consumer Services, 2024 - Elsevier
Remanufactured products have emerged as an important option for achieving sustainable
development, which is crucial to the success of the circular economy. Consequently, it is …
development, which is crucial to the success of the circular economy. Consequently, it is …
[HTML][HTML] LLMs in e-commerce: a comparative analysis of GPT and LLaMA models in product review evaluation
E-commerce has witnessed remarkable growth, especially following the easing of COVID-19
restrictions. Many people, who were initially hesitant about online shopping, have now …
restrictions. Many people, who were initially hesitant about online shopping, have now …
Energy consumption of electric vehicles: Analysis of selected parameters based on created database
Electric vehicles in a short time will make up the majority of the fleet of vehicles used in
general. This state of affairs will generate huge sets of data, which can be further …
general. This state of affairs will generate huge sets of data, which can be further …
Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality
Business decision-making increasingly requires that the information technology (IT) and
marketing functions work together. Despite their distinct objectives, marketing managers …
marketing functions work together. Despite their distinct objectives, marketing managers …
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and …
Purpose Demonetization and pandemic-related restrictions in India propelled the usage of
mobile payments (M-payments). The culture of online smartphone transactions is expected …
mobile payments (M-payments). The culture of online smartphone transactions is expected …
Differential effects of analytical versus emotional rhetorical style on review helpfulness
This paper examines the interaction effect of analytical versus emotional rhetorical styles
and overall ratings on the perceived helpfulness of product reviews on an e-commerce …
and overall ratings on the perceived helpfulness of product reviews on an e-commerce …
Time matters: Investigating the asymmetric reflection of online reviews on customer satisfaction and recommendation across temporal lenses
Online platforms' growth further facilitates the increasing popularity and business value of
online reviews. This study investigates the key elements of online reviews and their …
online reviews. This study investigates the key elements of online reviews and their …