Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …

Purpose This study aims to investigate how user-generated content (UGC) and firm-
generated content (FGC) in social media affect attitudes toward halal tourism destinations …

The aim of this study is to provide a holistic analysis of Egypt's image as a tourist destination
on Social Media Platforms (SMPs). As a result, the promoted Destination Image (DI) of Egypt …

This study explores the impact of tourism cultural events on fostering multicultural
competence and their effects on tourism destinations. Data were collected from viewers of …

This study aims to provide an in-depth understanding of how hypothetical cultural
festivals/events affect destination image before and after indirect experiences of them …

Purpose In the context of integrated promotion, it is essential to promote destination images
consistently across multiple digital channels. This study aims to examine the consistency of …

In today's interconnected world, effectively communicating territorial values is paramount for
regions seeking to distinguish themselves globally. Effective destination branding requires …

In this study, it is aimed to examine the role of official destination websites in destination
branding processes. In the research, a systematic literature review has been applied. There …

Sustainability is to promote economic growth that generates equitable wealth for all without
harming the environment, becoming one of the objectives that serve as a starting point for …

Drawing upon Gunn's formative concept of organic destination image this study proposes an
application and extension in a contemporary regional context. Noting that the formation of …