This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …

Purpose Omnichannel retailing emphasises the interplay between channels to provide
seamless customer experiences across shopping journeys but is challenging for retailers to …

Purpose The new omnichannel strategy aims to offer a holistic shopping experience through
the integration of online and offline channels. The introduction of technology in the physical …

The digital and technological transformation, whose effects have profoundly influenced the
last two decades, and which has recently undergone a sudden acceleration, changed how …

Purpose Despite the growth of digital fashion shopping, many consumers regularly visit
physical fashion stores. To enable digital interactions in a physical store, many fashion …

Implementing in-store technologies (ISTs) has become a common strategy to enhance the
retail experience. As ISTs become increasingly interactive, sophisticated, and present in …

Digital practices in fashion are gaining more attention, starting from digital communication,
online reputation, up to eCommerce. Such highly moving dynamics—related both to the …

The emergence of new technology provides fashion retailers with innovative ways to deliver
the shopping experience and engage with customers. One innovation is smart mirror fashion …

In a very open competitive context where pure online players are consistently gaining
market share, the use of digital devices is a steady trend which is penetrating physical retail …

Purpose The omni-channel strategy provides a holistic experience during shopping by
integrating online and offline channel services. In this digitalized realm, customers are more …