As electronic word‐of‐mouth (eWOM) has become an influential information resource for
digital consumers who purchase products, understanding how the 2 ways of eWOM …

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …

Purpose: This paper aims to analyze the Indonesian Online Shopping Perspective through
the relationship between e-Satisfaction, e-Commitment, e-WOM and e-Repurchase …

The growth of digital marketing technology is increasingly being used by e-commerce
players in offering each particular product or service. The convenience and perceived …

This study examines the antecedents to repeat usage intentions (RUI) of online-to-offline
(O2O) food delivery (OFD) services using an integrated framework of Uses and Gratification …

Customers are skeptical about shopping online because e-commerce environments are
typically considered impersonal. To assure product quality and to enhance customer …

The Covid-19 pandemic has limited freedom of movement. E-commerce sites are growing
rapidly and are becoming the main choice today when the virus becomes more prevalent …

The study aims to fill literature gaps in the use of adaptive selling on social media platforms
by observing consumer and sales force behavior in the consumer electronic market. The …

This study explores the impact of convenience factors on e-customer satisfaction in online
retail. Specifically, it examines the influence of access convenience, search convenience …

This study contributes to the literature that advocates the use of consumer segmentation by
family life cycle (FLC) stages, which are found to have a greater influence on changes …