Public relations and social media
With an international perspective, this chapter elaborates how social media have developed
over the last fifteen years from a niche topic to an industry-disruptive and dominating …
over the last fifteen years from a niche topic to an industry-disruptive and dominating …
Image types revisited. A texto-material approach for creating image types
S Tarnutzer, K Lobinger, F Lucchesi - Studies in Communication …, 2024 - hope.uzh.ch
In visual communication research there are already several methodological approaches for
creating image types. These approaches work with creating typologies based on the …
creating image types. These approaches work with creating typologies based on the …
On Harrison White: Rethinking relations in public relations
P Winkler, S Wehmeier - Public relations and social theory, 2018 - taylorfrancis.com
This chapter introduces Harrison White's relational sociology as a radically non-essentialist
and communication centered analytic framework that can help to overcome four biases and …
and communication centered analytic framework that can help to overcome four biases and …
On Harrison White
P Winkler, S Wehmeier - Public Relations and Social Theory: Key …, 2018 - books.google.com
Since the late 1980s, relations have been a central focus of public relations research. First
attempts are found in Ferguson's (1984) call to shift the research focus from message design …
attempts are found in Ferguson's (1984) call to shift the research focus from message design …
[PDF][PDF] New responsibilities for digital corporate communication
Purpose In recent years, corporations have permeated the narratives about the far-reaching
promises of information and communication technologies (ICT) for beneficial societal …
promises of information and communication technologies (ICT) for beneficial societal …