[HTML][HTML] Marketing strategies 4.0: Recent trends and technologies in marketing

R Kaur, R Singh, A Gehlot, N Priyadarshi, B Twala - Sustainability, 2022 - mdpi.com
Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

A literature review on cloud computing adoption issues in enterprises

RF El-Gazzar - Creating Value for All Through IT: IFIP WG 8.6 …, 2014 - Springer
Cloud computing has received increasing interest from enterprises since its inception. With
its innovative information technology (IT) services delivery model, cloud computing could …

Who will be smart home users? An analysis of adoption and diffusion of smart homes

J Shin, Y Park, D Lee - Technological Forecasting and Social Change, 2018 - Elsevier
A smart home is considered a primary service of the Internet of Things (IoT), and global
leading companies are launching smart home services/products based on the IoT. However …

[HTML][HTML] Conformity consumption behavior and FoMO

I Kang, H Cui, J Son - Sustainability, 2019 - mdpi.com
Culturally associated brands that reflect the cultural backgrounds of other countries have
been extensively studied, but research on the conformity consumption of culturally …

Explaining the intention to use digital personal data stores: An empirical study

MM Mariani, ME Styven, F Teulon - Technological Forecasting and Social …, 2021 - Elsevier
Recent data leaks such as those involving Dropbox have apparently made Internet users
feel less secure than in the past as they face risks when dealing with their digital personal …

Quantifying SWOT analysis for cloud adoption using FAHP-DEMATEL approach: Evidence from the manufacturing sector

M Sharma, R Sehrawat - Journal of Enterprise Information …, 2020 - emerald.com
Purpose This study aims to identify the critical factors (barriers and drivers) influencing the
adoption of cloud computing (ACC) in the manufacturing sector in India …

Cultural and digital collaboration infrastructures as sustainability enhancing factors: A configurational approach

A Zoppelletto, LB Orlandi - Technological Forecasting and Social Change, 2022 - Elsevier
This paper aims to shed light on collaborative networks' role in boosting sustainability at the
country level, both in terms of digital infrastructures and cultural factors supporting …

Analyzing the adoption and diffusion of voice-enabled smart-home systems: empirical evidence from Thailand

D Pal, C Arpnikanondt, S Funilkul… - Universal Access in the …, 2021 - Springer
The market for voice assistants (VAs) and other allied voice-based smart-home products is
gradually emerging. The initial growth has been slower than expected; therefore, an in …

Adaptive selection of dynamic VM consolidation algorithm using neural network for cloud resource management

JN Witanto, H Lim, M Atiquzzaman - Future generation computer systems, 2018 - Elsevier
Cloud resource management becomes more important with the increasing usage of cloud
resources. With various cloud options available, cloud provider may have different priority in …

Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior

J Shin, Y Park, D Lee - Technological Forecasting and Social Change, 2016 - Elsevier
With the emergence of over-the-top (OTT) services, consumers can enjoy broadcasting
contents using personal computers, smartphones, and tablets whenever and wherever they …