Internal marketing: a systematic review
Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
Internal marketing: a review and future research agenda
Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …
concept is marred with confusion due to the wide range of definitions and consequent …
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Purpose This study aims to develop comprehensive definitions, conceptualizations and
measures of four internal brand management (IBM) outcomes, namely, brand …
measures of four internal brand management (IBM) outcomes, namely, brand …
Increasing customer loyalty through customer engagement in the retail banking industry
Increasing customer loyalty through customer engagement in the retail banking industry |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland
T Laukkanen, G Nagy, S Hirvonen… - International Marketing …, 2013 - emerald.com
Purpose–The present study sheds light on the role of strategic orientations (SOs) in
explaining business growth. The purpose of this paper is to examine how different SOs …
explaining business growth. The purpose of this paper is to examine how different SOs …
Market orientation, competitive advantage and marketing performance of small medium enterprises (SMEs)
A Puspaningrum - Journal of Economics, Business …, 2020 - register-jobfair.perbanas.ac.id
This study aims to analyze competitive advantage as a variable that mediates the effect of
market orientation on marketing performance. This research population is 113,000 SMEs …
market orientation on marketing performance. This research population is 113,000 SMEs …
El compromiso organizacional: un valor personal y empresarial en el marketing interno
JLR de Alba Robledo - Revista de Estudios …, 2013 - revistaselectronicas.ujaen.es
El compromiso organizacional ha sido objeto de estudio extenso debido a la importancia
que tiene para las empresas. En esta investigación se ha realizado un análisis de la …
que tiene para las empresas. En esta investigación se ha realizado un análisis de la …
Internal market orientation, market capabilities and learning orientation
SR Fang, E Chang, CC Ou, CH Chou - European journal of marketing, 2014 - emerald.com
Purpose–The purposes of this paper are to examine whether internal market orientation
facilitates the development of external market capabilities, before influencing organizational …
facilitates the development of external market capabilities, before influencing organizational …
Social enterprise performance: The role of market and social entrepreneurship orientations
Market orientation has been presented as an important predictor of business performance,
and it is presumed to contribute to long-term success in both profit-oriented and non-profit …
and it is presumed to contribute to long-term success in both profit-oriented and non-profit …
Internal market orientation and market‐oriented behaviours
IN Lings, GE Greenley - Journal of service management, 2010 - emerald.com
Purpose–The purpose of this empirical paper is to investigate internal marketing from a
behavioural perspective. The impact of internal marketing behaviours, operationalised as an …
behavioural perspective. The impact of internal marketing behaviours, operationalised as an …