This study employed Aaker's methodology to empirically investigate the personality of luxury
fashion brands and explored the impact of brand personality on brand trust and brand …

Purpose This paper aims to examine the influence of different self-presentation strategies
(cultural, personal and informational posts) and interactivity on luxury brands' social media …

Purpose This paper aims to examine consumer perceptions of conspicuousness of
purchasing of luxury goods in Thailand. Design/methodology/approach This study applies a …

Purpose The purpose of this paper is to investigate the role of actual and ideal congruity in
predicting the repurchase intentions of young women in relation to inconspicuous fashion …

With sustainable luxury hotels only recently becoming a trend in the hospitality field, many
hospitality professionals lack a clear understanding of how sustainability and luxury might fit …

Limited research has described a segment of consumers who prefer subtly branded luxury
products, rather than conspicuous consumption. However, in comparison with the enormous …

The aim of this article is to present some insights into the spa phenomenon and explore how
spa managers/therapists and customers link the body and body ideals in various ways to the …

Luxury brands are affecting women all around the world and have become a discernible
trend. There is substantial growth in research focusing on luxury, which is a reflection of …

This study aims to identify personality characteristics that are associated with luxury fashion
brands and test the applicability of Aaker's brand personality framework in the context of …

Understanding the concept of luxury and knowing what luxury means is still necessary and
pertinent research because the definition of what luxury is has not proved to be consensual …