[HTML][HTML] Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
J Schmidt, THA Bijmolt - Journal of the Academy of Marketing Science, 2020 - Springer
Consumers' willingness to pay (WTP) is highly relevant to managers and academics, and
the various direct and indirect methods used to measure it vary in their accuracy, defined as …
the various direct and indirect methods used to measure it vary in their accuracy, defined as …
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
The marketing–finance interface is an important research field in marketing, helping
demonstrate the accountability of marketing within companies and building a necessary …
demonstrate the accountability of marketing within companies and building a necessary …
[HTML][HTML] Marketing in the era of COVID-19
JC Hoekstra, PSH Leeflang - Italian Journal of Marketing, 2020 - Springer
We discuss the effects of COVID-19 on consumer behaviour and elaborate on the
consequences of this disruption for marketing strategies and marketing policies. The crisis …
consequences of this disruption for marketing strategies and marketing policies. The crisis …
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
What are the effects of a brand's owned social media? This meta-analysis examines the
impact of owned social media on social media engagement and sales. Whereas the findings …
impact of owned social media on social media engagement and sales. Whereas the findings …
[HTML][HTML] Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
SFM Beckers, J Van Doorn, PC Verhoef - Journal of the Academy of …, 2018 - Springer
In today's connected world, customer engagement behaviors are very important. Many
companies launch initiatives to stimulate customer engagement. However, despite evidence …
companies launch initiatives to stimulate customer engagement. However, despite evidence …
How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities
To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …
brand loyalty and to help companies improve the effectiveness of their relationship-building …
Electronic word of mouth and hotel performance: A meta-analysis
This study synthesizes existing empirical results about the relationship between electronic
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …
word of mouth (eWOM) and hotel performance via meta-analysis. Based on estimates from …
[HTML][HTML] The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
This research examines the impact of online display advertising and paid search advertising
relative to offline advertising on firm performance and firm value. Using proprietary data on …
relative to offline advertising on firm performance and firm value. Using proprietary data on …
Meta-analysis: integrating accumulated knowledge
D Grewal, N Puccinelli, KB Monroe - Journal of the Academy of Marketing …, 2018 - Springer
Building a foundation of marketing theory requires developing effective ways to aggregate
research results. Meta-analyses that accumulate knowledge within a research domain is an …
research results. Meta-analyses that accumulate knowledge within a research domain is an …
When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship
The impact of market share on financial firm performance is one of the most widely studied
relationships in marketing strategy research. However, since the meta-analysis by …
relationships in marketing strategy research. However, since the meta-analysis by …