Kenneth Burke may be best known for his theories of dramatism and of language as
symbolic action, but few know him as one of the twentieth century's foremost theorists of the …

Who are we in simulated worlds? Will experiencing worlds that are not'actual'change our
ways of structuring thought? Can virtual worlds open up new possibilities to philosophize …

Breast or Bottle? is the first scholarly examination of the shift in breastfeeding
recommendations occurring over the last half century. Through a close analysis of scientific …

This study examines tensions between participants' roles as emergency planners and as
points of contact for public access to chemical reports. The two organizations in this study …

This volume explains how metaphors, metonymies, and other figures of thought interact
cognitively and rhetorically to tell us what writing is and what it should do. Drawing on …

This article critiques and creates metaphoric genetic rhetoric by examining metaphors for
genes used by representatives of the lay American public. We assess these metaphors with …

Richard Dawkins's The Selfish Gene illustrates the power of ambiguity in scientific
discourse. The rhetorical and epistemic resources that ambiguity provide are most apparent …

I processi di condivisione critica dei risultati all'interno della comunità scientifica sono un
fenomeno di particolare interesse non solo per gli attori coinvolti ma anche per chi si occupa …

This chapter offers a broad sketch of the emergence of rhetoric of science (RS) as a field of
study focused on the persuasive role of language choices within specialized scientific …

China's soft power campaign has spawned many scholarly studies on it, but few have
examined its rhetorical aspect. Through keyword analysis, this research examines strategic …