The “organic” claim explicitly informs consumers about the food production method. Yet,
based on this claim, people often infer unrelated food attributes. The current research …

Trust factors for organic foods: consumer buying behavior | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Trust factors for …

The purpose of fair trade certification is to assure consumers that products support
responsible companies, empower farmers, workers, and fisherman, and protect the …

Individuals perceive organic food as being healthier and containing fewer calories than
conventional foods. We provide an alternative way to investigate this organic halo effect …

Organic food, consumers and their buying behaviour are well examined fields of research,
although there is a lack of consistent findings on consumers' perception about organic food's …

In recent years, gluten-free (GF) diet has become quite popular among non-celiac
individuals and GF versions are now available for an array of processed foods. In this study …

This study aimed to better understand consumers' perceptions toward superfoods, to reveal
segments of consumers, and to describe their behavioral patterns and sociodemographic …

Organic food is often perceived as being more environmentally friendly than non-organic
food due to its production methods. However, little is known about how consumers treat …

Consumers often form beliefs about credence attributes unsupported by the best available
evidence. In particular, prior research has revealed many consumers have overly‐optimistic …

Excessive sugar intake has been associated with multiple health conditions (eg, higher risk
for non-communicable diseases). Hence, health organizations have issued guidelines …