Social media influencers (SMIs) are increasingly involving in influencer marketing to
promote products. However, there are both opportunities and issues with influencer …

Social media influencers (SMIs) as significant stakeholders are increasingly collaborating
with brands to cultivate marketing campaigns. However, literature concerning the narrative …

The emergence of the Fourth Industrial Revolution has revolutionized information
accessibility, especially through social media platforms such as Instagram. This study …

Aesthetic labor plays a crucial role in social media influencer marketing. Based on the
theories of aesthetic labor and social media influencers, this study aims to identify the …

Social media influencers (SMI) have gained undeniable importance as brands endorsers.
However, although their credibility can be affected by the way they look, no known studies …

This study investigates the role of communication factors in influencer marketing
communication in influencing trust in influencer's branded posts, subsequently impacting the …

This special issue on 'Influencer Marketing: Interdisciplinary and Socio-Cultural
Perspectives' aims to discuss, problematise and stimulate debate on how influencer …

The aim of this paper is to analyze the dynamics of mutual engagement within the foodie
influencer communities of practice created via Instagram. The study is based on 20 in-depth …

Prior research on social media influencers (SMIs) often examined questions such as their
model of communication with followers, ethical concerns, motivations, and ways of gaining …

A growing body of consumer research on intersectionality in the marketplace focuses on
identifying overlapping oppressive consumer identity categories, such as gender and race …