This paper aims to review the current literature on entrepreneurial marketing and business
sustainability while explaining various scholars' views on the relationships between these …

How entrepreneurial orientation facilitates the identification of new opportunities in newly
established ventures in emerging economies remains largely unexplored. Approaching …

Entrepreneurs' innovativeness is an important factor affecting the performance of start-up
companies. Based on social cognitive theory, this study analyzes the relationship between …

Purpose This study aims to examine the relationship between social network ties (SNT) and
successful retail business (SRB), as well as the effect of the moderating variable of proactive …

In the competitive markets, business ventures have not only emphasized financial
performance but nonfinancial performance has also become the need of the day due to its …

The phenomenon of entrepreneurship has driven much of the attention of academics,
practitioners and policy makers. A correct and deep understanding of all the different …

Although green innovation strategy (GIS) is the driving force for the sustainable development
of enterprises, while the strategy is implemented, an increased cost and a change in …

Purpose This study aims to extend the existing base of knowledge of proactive and reactive
market orientation and innovation capability by testing their impact on the export …

Calls in the entrepreneurship literature have advocated theory development and empirical
studies exploring fear of failure. Often viewed as an inhibitory factor towards entrepreneurial …

Purpose This research aims to concentrate on the important concern that how social capital
(SC) influences business model innovation (BMI) in the course of the mediating role of …