People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …

This article aims to explore the key factors on e-commerce adoption from elements of social
psychology, such as attitude, subjective norms, perceived behavioral control, ease of use …

As the use of technological features is becoming more common in digital retailing, retailers
have adopted augmented reality (AR) solutions to help consumers browse their products …

Many of today's online services are designed specifically to encourage impulse buying.
Moreover, many studies have shown that with the assistance of Mobile Augmented Reality …

Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

The growth of the luxury market has been phenomenal in recent years, especially in the
emerging markets such as India. This research studied luxury value aspects (personal and …

As consumers spend more time on social media, brands can take advantage of this
opportunity to better serve and communicate with their followers. Still, given the …

Purpose Due to a staggering growth rate in the recent past, halal products have attained a
significant attention of marketers across countries. However, marketing practitioners seek to …

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia,
due to confinement and social distancing. Besides, which are the factors that influence the …