One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

This article addresses the multiple ways in which emotions can influence attitudes and
persuasion via primary and secondary (meta-) cognition. Using the elaboration likelihood …

In the online word-of-mouth literature, research has consistently shown that negative
reviews have a greater impact on product sales than positive reviews. Although this …

From many perspectives, the election of Donald Trump was seen as a departure from long-
standing political norms. An analysis of Trump's word use in the presidential debates and …

Persuasion plays an essential role in everyday social life. We use the term persuasion to
refer to any procedure with the potential to change someone's mind. Although persuasion …

Purpose In the growing information systems (IS) literature on metaverse, augmented reality
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …

In this experiment (N= 650), we examine the negative consequences of jargon on
individuals' perceptions of emerging scientific technology and aim to explain these effects …

This new handbook presents, synthesizes, and integrates the existing knowledge of
methods, theories, and data in attitudes. The editors' goal is to promote an understanding of …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

Undoubtedly, few social scientists today think that the mass media have the power to sway
huge audiences to the extent once believed likely. Nevertheless, the technological …