Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

A growing body of empirical research now demonstrates that people associate different
basic tastes and taste words with specific packaging shapes. While it may be obvious that …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

When it comes to eating and drinking, multiple factors from diverse sensory modalities have
been shown to influence multisensory flavour perception and liking. These factors have …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

How much do visual aspects influence the perception of users about whether they are
conversing with a human being or a machine in a mobile-chat environment? This paper …

The visual design of food packages can activate heuristic inferences which in turn shape
consumer perception and judgment of salient content. Focusing on two core design …

Companies and organizations the world over wish to understand, predict, and ultimately
change the behavior of those whom they interact with, advise, or else provide services for …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

The unprecedented rate of global, technological, and societal change calls for a radical, new
understanding of literacy. This book offers a nuanced framework for making sense of literacy …