Purpose The online brand advocacy behaviors of omnichannel shoppers, who mainly rely
on integrated brick-and-mortar stores (recognized as a vital channel for delivering a …

Purpose The post-purchase behavioral responses of omnichannel shoppers, who mainly
rely on physical stores (acknowledged as a crucial channel in providing a seamless …

The natural soundscape is an under-researched topic of study in tourism literature. More so,
research lacks empirical examination on the antecedents and outcomes of natural …

Purpose Building on the relationship marketing and stimulus-organism-response (SOR)
theory, the purpose of this paper is to study the impact of the integrated store service quality …

Purpose The different dimensions of the online engagement behaviors exhibited by
omnichannel shoppers, who mainly rely on the online channel for information search, are …

Purpose Previous research has been unable to provide a comprehensive method for
measuring environment-based experience and its outcomes although it is an essential …

Given the significance of word of mouth (WOM) in influencing other people's decisions to
visit, it is critical to investigate the mechanism and condition configuration of WOM in …

Purpose Eco-museums safeguard the cultural authenticity and the historical identity of the
place in which they operate. Conventional organizational models and management …

Purpose Although a vast amount of research has been started to gauge customer
satisfaction using surveys, the influence of COVID-19 on passengers' satisfaction has not …

In recent years, cultural tourism has increasingly embraced museum visits. Museums serve
as both cultural heritage guardians and integral parts of tourist destinations, significantly …