Purpose The purpose of this paper is to investigate the influence of store atmosphere on
consumers' positive emotional responses and impulsive purchase behaviour. In addition, it …

The main purpose of this research was to study and understand the factors that influenced
the impulsive purchase behaviour in young Indian consumers and also the relationship it …

The study aimed to determine the impulse buying behaviour of shoppers at apparel multi-
brand outlets using socio-economic factors and retail categories. The research is a …

It is believed that availability of time has differential effect on the purchase decision of
shoppers. Leisure shoppers extensively visit the store aisles, whereas time-starved …

Impulse buying behavior is a sudden spontaneous urge of the consumer to make unplanned
purchase after seeing the product in the retail space. Such type of behavior involves …

The importance of competitive advantage cannot be overemphasized. Every firm strives to
gain some advantage in the market that they operate. A vast amount of research has gone …

RESUMO A origem deste trabalho foi decorrente de uma pesquisa realizada na Itália, em
2017, na qual as pesquisadoras Silvia Bellini, Maria Grazia Cardinali e Benedetta Grandi …

Reverberations of economic upheaval being faced by world due to Covid-19 will
permanently alter trade and economic structures both at local as well as global level. Poor …

Research Idea Often in supermarkets we could see some consumers who are ignoring
Label details on products that they pickup to buy, just making sure the product meets basic …

Buying behaviour of consumer is always unique, personal and emotional in nature. Buying
motive of each and every consumer is different and her buying behaviour is driven by …