Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

Manufacturing firms are increasingly adopting a strategy known as' servitization'to add
services to existing product-based offerings to stimulate additional revenue and growth …

Manufacturers increasingly look to digitalization to drive service growth. However, success is
far from guaranteed, and many firms focus too much on technology. Adopting a discovery …

Purpose Providing high-quality e-banking services is considered a basic strategy for
attracting and retaining customers with electronic-banking platforms. The purpose of this …

The role of digital technologies in service business transformation is under-investigated.
This paper contributes to filling this gap by addressing how the Internet of things (IoT), cloud …

Determining customer satisfaction elements in retailing after-sales services have been well
explored; however, the increasing competition in this area demands the investigation of …

Purpose This study aims to empirically explore e-banking service quality and its impact on
the e-banking loyalty through a mediating impact of e-banking satisfaction. The account …

Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, developing and undeveloped …

This research aims to analyze factors affecting e-banking user satisfaction and e-banking
user loyalty during Covid-19 pandemic with e-banking service quality that consists of …

Digitization is receiving a lot of interest in recent servitization research, but the use of
platform-based Industry 4.0 technologies to boost product-service innovation (PSI) is less …