One of the greatest and most recent challenges for online advertising is the use of adaptive
personalization at the same time that the Internet continues to grow as a global market. Most …

One of the fundamental tasks of targeted marketing is to elicit associations between
customers and products. Based on the results from information retrieval and utility theory …

Personalized recommendation needs powerful Web Intelligence (WI) technologies to
manage, analyze and employ various business data on the Web for e-business intelligence …

E-advertising is a multi-billion dollar industry that has shown exponential growth in the last
few years. However, although the number of users accessing the Internet increases, users …

Developing an intelligent e-Business portal needs various WI technologies. In order to
represent, manage, integrate, share, and use the information coming from huge, distributed …

E-finance industry is rapidly transforming and evolving toward more dynamic, flexible and
intelligent solutions. This paper describes a model with dynamic multilevel workflows …

Developing an intelligent e-business portal needs various Web intelligence (WI)
technologies. In order to represent, manage, integrate, share, and use the information …

Web Intelligence (WI) is a new and active research field in current AI and IT. Intelligent B2C
Portals are an important research topic in WI. In this paper, we first investigate and analyze …

In this paper, inspired by a unified probabilistic model of information retrieval, we propose a
general framework of targeted marketing by considering three types of information, namely …

Targeted marketing is a low cost, low risk, and profit-driven strategy. It aims to recommend
right products to right customers or select right customers for right products. It is an important …