Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on
neuroscientific tools to explore the underlying neural processes and behavioral implications …

Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

Chatbots can be used in marketing services to substantially improve the consumer
experience. Based on cognitive appraisal theory, this study applied an event-related …

China is currently the world's largest cross-border e-commerce purchaser and destination
country. Therefore, how to promote consumer online shopping is the most important goal for …

There is a growing consensus that recycled water, as an alternative and renewable water
source, can serve as a vital water supply to alleviate water scarcity problem and in support of …

Recycled water is an effective way to ease regional water resource shortages and promote
environmental protection. The public is a direct user of recycled water, so their attitudes and …

This study experimentally investigates the effects of vendor-specific guarantees and
customer reviews (1) on the formation of initial consumers' trust—separating institutional and …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

Interruptions of various types, such as breaks, distractions, interventions, or intrusions, are
ubiquitous in our daily lives. Interruption science is an interdisciplinary research field …

Due to the limitations of the human ability to process information, e-consumers' decisions
are likely to be influenced by various cognitive biases, such as the attribute framing effect …