On the nature, origins and outcomes of Over Featuring in the new product development process

G Marzi - Journal of engineering and technology management, 2022 - Elsevier
Developing new products and services beyond what is required by the needs of users,
market demand and the resources of companies ranks among the top 10 risks leading to …

From preliminary ideas to corroborated product definitions: Managing the front end of new product development

H Florén, J Frishammar - California Management Review, 2012 - journals.sagepub.com
Front-end activities largely influence the outcomes of new product development processes,
because it is here that firms create new ideas, give them direction, and set them in motion …

Beating competitors to international markets: The value of geographically balanced networks for innovation

PC Patel, SA Fernhaber… - Strategic …, 2014 - Wiley Online Library
Being able to launch new products internationally is critical for technology‐based ventures
to recoup the high costs of R&D and to exploit their innovations fully. Despite the widely …

Complexity: Toward an empirical measure

MA Jacobs - Technovation, 2013 - Elsevier
Complexity is a significant concern to managers and can undermine operational
performance if not managed well, or if managed well could be used to strategic advantage …

The marketing–sales interface at the interface: Creating market-based capabilities through organizational synergy

DE Hughes, J Le Bon, A Malshe - Journal of Personal Selling & …, 2012 - Taylor & Francis
The firm's quest to create customer value is dependent on the synergistic coordination of
many parts of the organization, wherein internal resources and capabilities are effectively …

A preliminary study: Exploring franchising growth factors of franchisor and franchisee

MF Abdul Ghani, M Hizam-Hanafiah, R Mat Isa… - Journal of Open …, 2022 - mdpi.com
Previous literature has acknowledged franchising as a great way for businesses to expand
into new areas and opportunities. It has become a popular option for those who are looking …

Impact of advanced manufacturing technologies on green innovation

I Palčič, J Prester - Sustainability, 2020 - mdpi.com
The main aim of this paper is to evaluate if manufacturing firms can boost their performance
through green innovations. The literature on this topic shows contradictory findings. We have …

Neither at the cutting edge nor in a patent-friendly environment: Appropriating the returns from innovation in a less developed economy

HM Barros - Research Policy, 2021 - Elsevier
Despite increased focus on understanding how firms appropriate the returns from
innovation, our knowledge regarding firms' behaviour in less developed economies (LDEs) …

Related and unrelated product diversification and collaboration strategies: Comparison between the pharmaceutical and biopharmaceutical industries

K Kim, J Lee, J Hwang, E Kim - Journal of Product Innovation …, 2022 - Wiley Online Library
In pharmaceutical and biopharmaceutical industries, developing and commercializing
products require great investments and intensive clinical trials. With regard to managing the …

Aligning supply chain relational strategy with the market environment: Implications for operational performance

KNS Iyer, P Srivastava… - Journal of Marketing …, 2014 - Taylor & Francis
This study melds the relational view and the environment-strategy-performance perspective
to develop a theoretical framework and hypotheses specifying how supply chain partnership …