Consumers disclose their private information to merchants when shopping online or
responding to marketing campaigns despite their privacy concerns. Such disclosure is …

Green innovation is increasingly receiving attention in organisational behaviour and
strategic management literature. However, understanding employee's preferences for …

This study aims to examine the impact of COVID-19 and sustainable ecommerce in Hungary
and Kenya. COVID-19 has devastated the global economy, resulting in financial and job …

Purpose This study aims to examine the impact of customer brand value dimensions on
relationship marketing dimensions through consumer hope in the context of digital payment …

Social distancing due to the COVID-19 pandemic has driven some consumers to online
shopping, and concerns about pandemic risks and personal hygiene have increased the …

Hope is a commonly encountered positive emotion in daily life. Although most extant
literature highlights its positive consequences, nascent studies suggest potential negative …

Facing the fact of declining sales of firms, promotions serve as an important tool to facilitate
short‐term sales. Yet, marketers still face the question of promotion effectiveness based on …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, kami dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya dari …

Trust formation in informal social commerce, also considered lateral exchange markets
(LEMs) on social media platforms, has different dynamics from e-commerce and traditional …

It is commonly believed that customer-perceived value positively affects the customer's
repurchase intention and satisfaction, while customer-perceived cost negatively affects both …